Hi! I’m Linda Tsai, a product designer.
Nice to meet you!
I drive solutions that meet both the goals of the business and the users.
I am a full-stack designer.
I conduct user research to help teams understand the problem space and validate assumptions.
I believe that good design is all about the process that one follows through with empathy and humility.
Work
2024 · JLL TM Tracker
Complex CRE transaction management simplified
Redesigning how commercial real estate transaction managers access data, track progress, and develop portfolio strategies
2021 · JLL Journeys
Improving usability through UI redesign
Taking the experience to the next level with a UI overhaul
2019 · Spotlight
Redesigning the wayfinding experience for job seekers
Establishing a new navigation structure to improve discoverability and findability
2018 · Pearson
Growing a design system
Fostering the adoption of the design system with a website redesign, UI sticker sheet, and feedback loop
2016 · Wall Street English
Designing a social platform for English learning
Immersing into the lives of the users and transforming insights into design solutions
Additional Work
Bay Area DragonsWebsite, Flyer, Jersey (2018)
CottonBreweCommerce Website (2015)
How to be Content - Part 1Interactive Pamphlet (2013)
How to be Content - Part 2Illustration Book (2013)
Writing
How to give product design requirements
Tips for PM when working with designers
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