Hi! I’m Linda, a product designer.
Nice to meet you!
I drive solutions that meet both the goals of the business and the users.
I am a full-stack designer.
I conduct user research to help teams understand the problem space and validate assumptions.
I believe that good design is all about the process that one follows through with empathy and humility.
Work
2021 · Journeys
Improving usability through UI redesign
Taking the user experience to the next level with a UI overhaul
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2019 · Randstad RiseSmart
Redefining the wayfinding experience for job seekers
Establishing a new navigation structure to improve discoverability and findability
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2015 · Wall Street English
Designing a social platform for English learning
Immersing into the lives of the users and transforming insights into design solutions
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2017 · Pearson
Growing the Pearson Design System
Fostering the adoption of the design system with a website redesign, UI sticker sheet, and feedback loop
Read moreAdditional Work
Bay Area Dragons
Website, Flyer, Jersey (2018)
CottonBrew
eCommerce Website (2015)
How to be Content - Part 1
Interactive Pamphlet (2013)
How to be Content - Part 2
Illustration Book (2013)
Writing
How to give product design requirements
Tips for PM when working with designers
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