Hi! I’m Linda, a product designer.
Nice to meet you!
I drive solutions that meet both the goals of the business and the users.
I would call myself a full-stack designer if I could code.
I conduct user research to help teams understand the problem space and validate assumptions.
I believe that good design is all about the process that one follows through with empathy and humility.
Work
2021 · Journeys
Improving usability through UI redesign
Taking the user experience to the next level with a UI overhaul
2019 · RiseSmart
Redefining the wayfinding experience for job seekers
Establishing a new site structure through card sorting and tree testing
2015 · Wall Street English
Designing a social platform for English learning
Immersing into the lives of the users and transforming insights into design solutions
2017 · Pearson
Growing a Design System
Fostering the adoption of the design system with a website redesign, UI sticker sheet, and feedback loop
Writing
How to give product design requirements
Tips for PM when working with designers
Wait, there’s more…
