Hello!
I am Linda Tsai, a product designer with 10 years of experience, passionate about solving problems at the intersection of art, science, and humans. I conduct user research to ensure designs not only look great but truly work for users.
I've designed SaaS products across several industries, including education, HR, retail, and commercial real estate.
At Pearson, I designed a social learning platform for Wall Street English, serving over 180K students and teachers across 29 countries. Later, I joined Pearson’s design system team to build, grow, and evolve their system. At Randstad, I designed web and mobile apps to help laid-off employees find jobs. At JLL, I worked on complex commercial real estate tools for Google and JLL, enabling strategic management of real estate portfolios.
On the side, I am a freelance designer, helping startups and small businesses with creative projects such as designing a logo for a coding school, building a race event website for the San Francisco Bay Area Dragons, and reimagining an e-commerce site for tailored menswear.
Education
University of Texas, Austin
BFA, Design
Certificate in Computer Science
Expertise
Design
UX/UI Design
Visual Design
Branding
Design Strategy
Design Workshop
Storyboards
Information Architecture
User Research
Ethnographic Research
User Interview
Usability Testing
Card Sorting
Tree Testing
Surveys
Patents
Methods For Managing Workspace Reservations Based On User Location Mapping And Devices Thereof
US-12260354-B2 · 2025
Awards
JLL Hackathon Finalist (2021)
Leadership
Lunar New Year Celebration
Organized company-wide events with food and cultural activities (2019, 2020)
Bay Area Dragon Boat Race
Coached a 20-person corporate team, competing among 34 teams (2019)
Diwali Dance Performance
Led a 7-person Bollywood dance performance (2015, 2018)
The way we work
Over the years, I have become more convinced that the quality of our work is almost entirely determined by how we work, from how we collaborate to what tools we use. When we can collaborate effectively, we are greater than the sum of the parts. I am sharing my thoughts on how product teams could better leverage the skill sets of product designers to build great products. Check out my article - How to give product design requirements.
What I do for fun
I love creating art. I believe everyone is an artist. Each of us has the ability to create and express. Please join me for some fun and weird artwork!
What I do for even more fun
I believe whatever you do, you must have fun doing it. I enjoy planning, organizing, and hosting fun team-building and cultural events.
We had a blast performing a Bollywood dance at our company's Diwali Celebration!
Ideas or projects? Let’s talk!
lindatsai2328@gmail.com
Thanks for stopping by!