Hello!
I am Linda Tsai, a product designer with 10 years of experience, passionate about solving problems at the intersection of art, science, and humans. I conduct user research to ensure designs not only look great but truly work for users.
I've designed SaaS products across several industries including education, HR, retail, and commercial real estate. At Pearson, I designed a social learning platform for Wall Street English, serving over 180K students and teachers across 29 countries. Later, I joined Pearson’s design system team to build, grow, and evolve their system. At Randstad, I designed web and mobile apps to help laid-off employees find jobs. At JLL, I worked on complex commercial real estate tools for Google and JLL, enabling strategic management of real estate portfolios.
On the side, I enjoy freelancing for startups and small businesses, helping them with design projects from branding for a coding school, designing team jerseys and race event website for the San Francisco Bay Area Dragons, to revamping an e-commerce site for tailored menswear.
Education
University of Texas
B.F.A. in Design
Certificate in Computer Science
Expertise
Design
UX/UI Design
Visual Design
Branding
Design Strategy
Design Workshop
Storyboards
Information Architecture
User Research
Ethnographic Research
User Interview
Usability Testing
Card Sorting
Tree Testing
Surveys
Passion
Event Planning
Teaching
Drawing
The way we work
Over the years, I have become more convinced that the quality of our work is almost entirely determined by how we work—from how we collaborate to what tools we use. When we can collaborate effectively, we are greater than the sum of the parts. In the following article, I shared my thoughts about how product teams could better leverage the skill sets of product designers to build great products. Check out my article - How to give product design requirements.
What I do for fun
I love hosting fun events and creating art. I believe everyone is an artist. Each of us has the ability to create and express. Please join me for some fun and weird artwork!
Ideas or projects? Let’s talk!
lindatsai2328@gmail.com
Thanks for stopping by!