Bay Area Dragons
Website, Flyer, Jersey | 2018
How do we get people to try out a new sport?
The Race
The Bay Area Dragon Boat Novice Race is a club fundraiser and charity race organized by the Bay Area Dragons (BAD), a nonprofit organization focused on the sport of dragon boat and racing. We hosted this annual race to introduce dragon boat to beginners and newcomers while giving back to the community and local cancer charities.
Since 2014, BAD has been hosting the race each year in Foster City to encourage team building and promote an active living style for communities across the Bay Area.
Through team effort, we were proud to have 35 corporate teams across the Bay Area such as Uber, LinkedIn, Facebook, and many more, to compete in the 2019 race!
My Role
As a member of the Bay Area Dragons, I volunteered to design and build our race website and flyers to promote the race. This is a big deal not only because we needed a platform to put the race information, but this race is our primary source of funding that keeps the organization running. In addition, I got a chance to design our team jersey.
Website
The real challenge of this project was to get people who have never heard of dragon boat to imagine themselves holding the paddles with 20 other people, taking the challenge of trying something new.
Since the race was targeted towards novice paddlers who were new or not very experienced in the sport, it was critical that the site speaks some level of professionalism to show our dedication and the quality of the race, but not too professional that would discourage these newcomers. This principle had guided my design decisions from adopting a friendly typeface (Arvo) to selecting photos that seemed more casual and fun for the site. The ultimate goal was to get companies to sign up for the race.
I was both the designer and the “developer” for this project. Here are the things I’ve worked on:
Designed and built the site using SquareSpace, a website building tool without coding
Defined the information architecture and content organization
Developed the visual identity and style guide for the site
Curated and edited photos to optimize presentation
Helped with content writing